What women want

November 12, 2007 at 9:33 am (abuse against women, advertising) (, , , , , , , , , )

Do advertisers think we’re stupid? Really man – do they think all women are brainless tits with nothing more than childbearing capabilities?

I’m starting to believe that’s the case. Just take these three ads. If you’re familiar with them, you don’thave to read the descriptions. Just give your comments on what you think of them.

I’m almost sure there is not a single woman on the teams who created these ads (bar those acting in the actual ad) – and if there are, shame on them for being part of such garbage.

I just wish I knew how many women still go out and buy the stuff based on the rubbish we’re fed on our screens.

1. Nivea Cellulite ad

Most vomit-inducing of the three – five or so girls sing an annoying song about how happy and great their lives are now they’re cellulite free. The Sex-in-the-Cityish vibe shows these women are carefree, flitting about in revealing clothes and being happy because their bodies are now perfect.
Firstly, they look as if they’ve never had cellulite in their entire lives.
Secondly, the fine print on the ad is so ridiculously small and flashes away so quickly that I’m sure it reveals a crucial fact (such as this study/statistic/fact was found in a study of three women. So two people saying they like it would be something like 75% women love it or some other crap like that).
Thirdly, why are we still perpetuating the myth that those cellulite creams work and that we need to be cellulite-free to be beautiful?
And lastly, why do we create ads for men when we’re selling stuff for women?

2. Kellogg’s Special K muesli

Unbelievable. Not as in this-is-unbelievably-great. More as in this-is-such-crap-I-can’t-believe-they-made-it. In the ad a woman has been dumped by her boyfriend.
Her friends rally around as she laments, “He’s just not that into me.” In a twist on the classic stuffing her face after she’s been dumped thing, the friends hand Crying Carla a bowl of muesli. Presumably, this is supposed to perk her up in a way that the comfort food would have done.
In the next screen we see the dumpee “looking and feeling great” in a red dress dismissing her former beau with a flick of her blonde ponytail.

Geez. . . nobody with half a braincell would buy this bullshit. Nobody.

3. Zoot “unscripted” veet ad

It’s unscripted. Riiiggghtt. The two women in this ad (I think the one’s from Survivor and the other is Irene but can’t be 100% sure) discussing the great things Veet hair removal cream can do. It works for all skin types, the one gushes, so I’m recommending it to all my friends.
I know for a fact that’s nonsense because it burnt my skin badly but that’s not what sticks in my craw. It’s the little line that says “this is an unscripted advertisement” that made me think these people really are taking us for a gat.

I mean really, come the fuck on.

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