Radio sluts

July 3, 2007 at 10:35 am (advertising, annoying, news&media)

I’m not a big fan of the radio but I listened a lot last week while lazing in bed. And this is what irked me most: do they really think presenters/journos reading ads are doing anyone any favours?
Shame for those poor dudes. I mean, how can you take someone seriously when they’re rattling off a jingle before tackling the next serious news topic?

And do the big bosses realise what they’re doing their news readers/journos/presenters by forcing them to do this?

I say force because surely there’s no way a self-respecting news person would want to read those ads.
I know it happens in print but at least the journo doesn’t have to give their name to an advertorial (not sure if this is better or worse!) but on radio there’s no denying that the same person who’s asking X,Y or Z serious questions is voicing an ad for, say, washing powder or something equally arb.
Commercial interests are important, yes. A station/newspaper/magazine can’t run on ethics alone but surely they can afford to pay a few more rand to get someone else to do it.
What the big bosses fail to realise (and it makes you wonder how smart they are for doing so) is that it is not better to give your serious people an ad to do.
It does not make the product sell better. All it does is disgust the listener and makes them lose respect for the voice behind the ad/news bulletin.
But I guess they don’t care as long as they get the cash. Let’s see how that works out in the long run.

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2 Comments

  1. madamm said,

    Ja I am always left to wonder if the presenter actually likes reading about free spectacles right before they announce the news. It’s lame I tell you. And Cheap!

  2. Toby Hanks said,

    I guess the bottom line is, um, well, the bottom line then.

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