An ad that’s more stone than fire

June 4, 2007 at 9:37 am (advertising)

Oh. My. Soul. Never, never, never have I been so shocked by an ad. And, for those of you who’ve been reading my blog or know me, I’ve seen many an ad that has me in tears of despair. No, this is the shockiest shocking ad ever.
A blonde mommy-type hanging out of a caravan singing a ditty for the Firestone ad in the worst imaginable voice. Think Idols at its worst, then multiply it by 1 000. I can’t imagine how they could’ve thought this would be a good ad. Or was the budget so tight they couldn’t get someone who could carry an even reasonable tone?
There’s simply no way they could believe this would be a positive representation of their brand. And if they do, well, then they have nobody but themselves to blame if Firestone becomes more stone than fire. I hope they at least paid her lots of money to make such a fool of her herself.
PS: Kudos to MTN for their kickass TV ads. The clap-clap one is especially good. It makes me really wanna start something.



  1. Louisa said,

    Ooooo, I also love that MTN add! That one and the teadmill one…
    I haven’t seen this mommy caravan thing you’re talking about, but I’l keep a lookout for it.

  2. tbhanks said,

    Try and keep earplugs handy – just in case you’re too traumatised to listen to the end Louisa. It is really, really bad!
    I can’t remember the other MTN ad. What’s it about?

  3. Louisa said,

  4. tbhanks said,

    Cool, thanks Louisa. Haven’t seen that ad before and the comments on it were interesting too.

  5. madamm said,

    I love the MTN ad- they mos have a new campaign with the ads. My fave is the Nedbank one with the kids who want bread and milk, long lasting hair colour in ash blonde because they’re worth it. With the “I’d do anything for you dear”( from Oliver) ditty in the background.
    Haven’t seen the Firestone one yet thought Tobes.

  6. tbhanks said,

    I love that Nedbank ad too. Very sweet, touching and sincere. Those kids are too cute! I can’t wait for someone else to have seen that ad!

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