The biggest boob

April 10, 2007 at 6:45 am (advertising, bimbo, cricket World Cup, patronising, sexist, VW Jetta)

There are currently two ads competing for my Ad I Hate Most award. The first is probably going to be off soon as it’s Cricket World Cup related.
If you’re not sure which one I’m talking about check in between matches – patriotic music playing in the background while our boys get dressed; fans waving flags and then…some bimbo sliding on a SA top while doing the requisite hair flip.
After Graham, Polly, Ntini and co have run (slow motion no less) down the passage we see girlfriend jiggling up and down so her ample cleavage can be shown across the nation. Nice.
The second one, which is definitely getting my knickers in a well-defined knot, is the VW Jetta ad where the loser asshole calls his date telling her he’s on his way then gets “caught” in a carnival. He then proceeds to shake it with all the scantily clad women while his date waits. Hours (I presume) later he rocks up at her house, and she, only after seeing his car, lets him in.
WHAT THE F^&*!?
This is 2007 yet we still see this sexist bullshit on our screens. In a country where staying alive is an achievement this is a small thing to be irked about but, dammit, I get into a furious frenzy every time I see it. I can’t believe women are still treated as brainless bimbos who are only good for jiggling what their mama’s gave them and being so shallow they’d let a guy get away with anything because they have a cool car.I’m preparing to go to war.

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2 Comments

  1. batman said,

    if you hated these ads you should have seen mazda’s latest offering. it’s this silly looking dude driving around town with these dolls and when he stops to take them out the one’s nipples are rock hard because of the thrilling ride or some kak like that. they changed it right away, the ad now ends with this doll just locking the door. I mean talk about kak.

  2. TBHanks said,

    Thank heavens I didn’t see that one. I have seen the locking the door one, but I’m sure if I’d seen the first one I would’ve written to the BCCSA!

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