Oops, I clicked it again

March 30, 2007 at 12:21 pm (Fred Vogelstein, Microsoft, Wired)

Who’s the biggest idiot around? A PR person, it seems. Read this: http://www.techcrunch.com/2007/03/28/microsoft-accidentally-sends-secret-file-on-journalist-to-that-journalist/ to giggle a bit.
A Microsoft PR accidentally sent an email about a journalist who was writing about MS. That’s not unusual, you may say. But it is if he sends it to that journalist!
Now we’ve all had the fear that we may inadvertently send something not meant for the eyes of others (see Accidental Revelations http://tobbherhank.blogspot.com/2007/03/accidental-revelations.html) but for a PR and a journo it’s a somewhat different thing.
Because here you’re not just talking about bums and bits; here you’re talking about integrity and credibility.
For a MS PR to reveal exactly how controlling the company is is quite scary especially if you know that Wired magazine is probably the best, and most influential, tech magazine in the world. Imagine how much spin they produce for “lesser” publications.
Read what the journalist, Fred Vogelstein, had to say on the whole saga: http://blog.wired.com/business/2007/03/enough_about_me.html

It’s a good lesson for us all. ALWAYS check the email address before you click send…

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